Dental Capacity Brand Launch

Dental Capacity is an organization poised to revolutionize dental education in Africa. I had the privilege of partnering with them to launch their brand from the ground up, including web-design, logo design, About Us documentary film, and general visual language.

It started with a logo.

Dental Capacity needed a logo that instantly communicated a mission, a vision, and the credibility of expertise.

Collage of four logos for 'Dental Capacity,' featuring the outline of Africa with a tooth shape inside, in white, teal, and gold colors, with text emphasizing quality dental education across Africa.
A healthcare professional, wearing blue scrubs, a beige head covering, protective eyewear, a face mask, and gloves, attending to a child patient, who is lying in a dental chair with protective eyewear, in a bright clinical setting.
Smiling man in red patterned shirt with dark background and green plants.
Healthcare professionals and a patient in a dental clinic, with signage indicating dental treatment rooms, and a webpage header with navigation options including 'What We Do', 'Get Involved', 'About Us', 'Stories & Updates', 'Contact', and a yellow '
A webpage with teal background and white text promoting Dental Capacity, a nonprofit organization focused on building Africa's oral health workforce by making dental education accessible in every country. There is a white outlined button labeled 'Lea
A website excerpt discussing dental health and workforce shortages in Africa, highlighting that there are five dentists per one million people on the continent. It emphasizes the need for training, renovation, and practical programs to improve oral h
A dentist in a white coat and face mask examining a dental model while working on a tablet in a modern dental clinic, overlaid with text about investing in people's dental capacity.
A group of African dental students wearing white uniforms and face masks practicing dentistry on dental mannequins in a classroom or training lab.
Three separate images of dental professionals in a dental clinic, all wearing masks and gloves. The first image shows a male dentist working on a patient. The second image features two female dental staff, one standing and one seated, with the seated
Green T-shirt with a small white logo on the left chest that reads 'Dental Capacity' and features an outline of the African continent with a tooth inside.

A Vision executed

Designing the website for Dental Capacity was done so in collaboration with the founding team. The target audience was niche but the message needed to be broadly accessible, providing an exciting challenge.

Let's Collaborate!